Bachelor of Electronic Commerce CU08

Program at a glance

Duration: 3 years full-time, 6 years part-time
Mode & Location: internal - ROK/BDG/GLD/MKY/BNE/GDC/MEL/SYD/HTD/HTM, external
Courses/Units of Credit: 24 courses/144 units of credit
Faculty: Faculty of Informatics & Communication
Entry: QTAC
Accreditation: not applicable
Residential School: not applicable
Practicum/Work placement: not applicable
Exit awards: not applicable
Interim awards: not applicable
Contact: Program Administrator 07 4930 9327 or email ic-program-ug2@cqu.edu.au
International students: International students studying in Australia must study full-time, on-campus.
CRICOS program codes: ROK/BNE/GDC - 034847E, SYD - 034762K, MEL - 034385G

Program outline

The primary purpose of this program is to prepare graduates for one of the fastest growing professions of the decade - electronic commerce. Over the next decade, it is expected that electronic commerce will pervade and drastically change the world of business exchange. The program provides students with a solid foundation in the development of electronic commerce and internet applications, and is a practical program with a multidisciplinary focus.

The Bachelor of Electronic Commerce was developed with the support of industry leaders and incorporates a mix of commerce, communication, multimedia and internet technology which will make graduates highly attractive to potential employers. Students can combine suitable courses from other disciplines to form quantitative streams supporting careers in tourism, decision science, human resource management, accounting, marketing, public relations, journalism, management, education and health.

Career options

Electronic Commerce graduates are eligible for employment in, but not limited to: information provision, data communications, design and development of multimedia systems, networking, internet marketing, staff development, education and training, health informatics, accounting, financial advising, public relations, information systems applications and management.

e-business consultant, systems analyst, website planner, e-commerce sales executive. Depending on the specialisations studied: tourism, decision science, human resources management, Internet technology, multimedia, accounting, marketing, public relations, journalism, management, education and health informatics.

Program structure

To obtain a Bachelor of Electronic Commerce, a student must complete a total of 24 courses comprising:

The number of level one courses is not to exceed twelve.

Schedule 1: Twelve core courses:

Course Code Course Title
MMST11001 Introduction to Multimedia
MMST11002 Constructing Cyberspace
ACCT11059 Using Accounting for Decision Making
MRKT11028 E-Marketing and Retail Selling
COIS11011 Foundations of Business Computing
COIS13034 Information Systems Management with E-Commerce Applications
COIT13132 Professional Issues
COMM12020 Communications in the Digital Age
COIT11166 Systems Analysis and Design
COIT12170 Data Communications
ECOM13003 Electronic Commerce
COIT13211 Security and the Internet

Schedule 2: Six courses from a specialisation study area

Accounting

Course Code Course Title
ACCT11057 Principles of Accounting
ECON11026 Principles of Economics
LAWS11030 Introductory and Contract Law
ACCT19060 Management Accounting
ACCT19061 Corporate Accounting
LAWS19031 Mercantile Law
ACCT19066 Accounting Systems and Assurance

Decision Science

Course Code Course Title
COIS13013 Management Support Systems
STAT11048 Essential Statistics
COIT11118 Conceptual Foundations of Computing
STAT12049 Total Quality Management & Statistical Process Control
COIT12120 Systems Simulation
STAT12032 Data Analysis
STAT13035 Applied Multivariate Statistics

Health Informatics

Course Code Course Title
COIS13013 Management Support Systems
HLTH11005 Nursing Informatics
HMGT12004 Health Service Provision
HLTH12003 Foundations of Health Information Science
COIT11133 Programming A
COIT11134 Programming B or
COIS12041 Business Programming
COIT12167 Database Use and Design

Human Resources Management

Course Code Course Title
HRMT11010 Organisational Behaviour
HRMT11011 Human Resources in Organisations
HRMT19012 Performance Management
HRMT19013 Human Resources Development
HRMT19020 Managing Organisational Change
HRMT19016 Contemporary Organisational & HRM Studies

Internet Information Systems

Course Code Course Title
COIT11133 Programming A
COIT11134 Programming B
COIT12140 Object-Oriented Programming
COIT12137 Java for Object-Oriented Programmers
COIT12167 Database Use and Design
COIT12168 Analysis and Specification
COIT12169 Systems Implementation

Internet Tefhnologies

Course Code Course Title
ENCO11005 Computer Hardware Fundamentals
COIT11133 Programming A
COIT11134 Programming B
COIT13143 Database Application Development
COIT13146 Sytems Administration
COIT13147 Networks
COIT13152 Operating Systems
COIT12167 Database Use and Design

Journalism

Course Code Course Title
JOUR11005 Introduction to Journalism A
JOUR11006 Introduction to Journalism B
JOUR12010 Feature Writing
JOUR12038 Reporting the Asia Pacific
JOUR12014 Journalism & Media History
JOUR12015 Online Investigative Journalism

Management

Course Code Course Title
HRMT11011 Human Resources in Organisations
MGMT11163 Managerial Communication
MRKT19034 Marketing: New Ventures and Entrepreneurship
HRMT19020 Managing Organisational Change
MGMT19114 Strategic Management
MGMT11109 Introduction to Management

Marketing

Course Code Course Title
MRKT11029 Marketing
MRKT19031 Consumer Behaviour
MRKT19034 Marketing, New Ventures & Entrepreneurship
MRKT19037 International Marketing & Business
MRKT19038 Marketing Research
MRKT19049 Customer Relationship Marketing

Media & Culture

Course Code Course Title
CULT11001 Communication, Culture & Communities
COMM12022 Cultural Technologies
CULT12004 Cultural & Media Identity
JOUR12038 Reporting the Asia Pacific
COMM19029 Film from the Pacific Rim
COMM12023 Screen Studies

Professional Communication

Course Code Course Title
JOUR11001 Public Relations & the Media
COMM12017 Public Relations Management
COMM12018 Public Relations Practices
COMM12025 Organisational Communication
COMM12030 Desktop Publishing
COMM12033 Speech Communication

Tourism

Course Code Course Title
BUSN11014 Professional Competencies for Marketing, Tourism and Business
TOUR11009 Tourism Impacts Assessment
TOUR19008 Managing Tourism Demand
TOUR19010 Tourism in the Asia Pacific
TOUR19012 Tourism Planning
TOUR19016 Thematic Tourism

Multimedia

Course Code Course Title
MMST11003 Design Perspectives
MMST12004 Multimedia Design
MMST12005 New Media Histories & Practices
MMST12009 Dynamic Web Interfaces
MMST12016 Digital Audio
COMM12030 Desktop Publishing

Schedule 3: Six elective courses

Six elective courses can be chosen from any CQU program to bring the total for the degree to 24 courses. These courses may be selected in order to add greater depth to the specialisation area of study, or to create a second specialisation. Students are strongly encouraged to include a project in their choice of electives.

Check the details

A recommended study schedule for this program can be obtained from your program administrator. Students may determine their own schedule based upon credit transfers and personal study requirements. It is important to note that full-time students usually enrol in four courses per term and part-time students usually enrol in two courses per term.

Note: Students must check to see when and where a course is offered before enrolling. See the course availability section in this handbook for details.

Offshore delivery sites

Programs available at offshore delivery sites are offered with the support of local agents. Students should note that some programs are subject to articulation arrangements with the local institution and that course and program offerings are subject to availability at that particular delivery site.