MRKT19031 Consumer Behaviour
Course Description
In this course students examine both the internal and external factors that influence buyer behaviour using consumer decision making models as a framework. The material is presented using both marketing and social science perspectives.
Course at a glance
| Faculty: | Faculty of Business and Law |
| Career: | Undergraduate |
| Credit points: | 6 |
| Requisites: | Prereq of MRKT11028 or MRKT11029 |
| HECS Banding: | 2 |
| EFTSL | 0.125 |
Course Availability
| Term | Campuses |
|---|---|
| T2 | BNE: FIJI: FLEX: GDC: HKG: HTC: HTD: MEL: MKY: ROK: SYD |