MRKT19037 International Marketing and Business
Course Description
Students study the application of marketing principles to international markets. They learn how to evaluate overseas markets, concepts of international business trading, how to develop export plans and generation of international marketing strategies.
Course at a glance
| Faculty: | Faculty of Business and Law |
| Career: | Undergraduate |
| Credit points: | 6 |
| Requisites: | Prerequisite: MRKT 11029 or MRKT 11028 |
| HECS Banding: | 2 |
| EFTSL | 0.125 |
Course Availability
| Term | Campuses |
|---|---|
| T3 | BNE: FIJI: FLEX: GDC: HKG: HTC: HTD: MEL: MKY: ROK: SYD |
| T5 | BNE: FIJI: FLEX: GDC: HTC: HTD: MEL: SYD |