MRKT11029 Marketing
Course Description
This course will introduce students to the origins of trading goods and services and the development of modern marketing practice and theory. Emphasis is placed on developing an understanding of marketing principles and their application. In particular the course approaches marketing not only as a functional area of an organisation but also as a philosophy of doing business.
Course at a glance
| Faculty: | Faculty of Business and Law |
| Career: | Undergraduate |
| Credit points: | 6 |
| Requisites: | This course has no pre/co-requisites |
| HECS Banding: | 2 |
| EFTSL | 0.125 |
Course Availability
| Term | Campuses |
|---|---|
| T2 | BDG: BNE: EMD: FIJI: FLEX: GDC: GLD: HKG: MEL: MKY: ROK: SYD |
| T5 | BNE: FIJI: FLEX: GDC: MEL: SYD |