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Bachelor of Business (Specialisation)/Bachelor of Professional Communication CU47

Program at a glance

Program aim

Public relations is a function of modern management. It is relevant to community affairs and government as well as to the corporate sector. In the contemporary world, organisations depend on public relations professionals to devise and implement strategies for effective employee relations, crisis management, and maintenance of an appropriate public profile.This four year double degree program, combining flexibility and depth, is expected to provide students with eligibility for membership of professional bodies like the PRIA (Public Relations Institute of Australia) and AHRI (Australian Human Resources Institute). (See the Student Dictionary for definition of a double degree, available from http://www.cqu.edu.au/students/index.htm). Graduates will have the ability to research, analyse, and plan strategically by setting objectives and evaluating results. They will have many career opportunities.

Career options

public relations officer, human resources officer, business manager, government administrator, media & marketing officer, promotions & publicity officer, advertiser, journalist, management consultant, marketing manager

Program structure

The Bachelor of Business (Specialisation) / Bachelor of Professional Communication requires the successful completion of 32 courses (192 units of credit) over four years. These courses are provided by the Faculty of Business and Law and the Faculty of Informatics and Communication.

Students will be expected to complete 13 courses (the equivalent of two plans) from the Faculty of Informatics & Communication plus seven core courses and one six course specialisation from the Faculty of Business & Law, and six elective courses from any undergraduate program in the University.

• The courses from the Faculty of Business and Law should include the six course specialisations in HRM Fundamentals and Marketing (where the intention is PRIA accreditation) or one of the elective plans listed below. Students should be aware that the only specialisation to be included on a testamur will be: HRM, Marketing, Law & Taxation, Consumer Marketing, Tourism, Economics & Finance, Management, Administration.
• The courses from the Faculty of Informatics and Communication should comprise a prescribed plan and an elective plan.

Faculty of Business & Law Courses

Seven compulsory courses:

(unless the Dean of the Faculty of Business & Law approves otherwise)

(Students undertaking an IS or Economics/Finance specialisation must do Quantitative Methods A)

One six course specialisation plan.

Courses that make up the plans are available on the Plans for Business Programs page.

Faculty of Informatics and Communication Courses

Compulsory course

Prescribed plan: Professional Communication

Please note not all courses are available at all locations

Elective plan

Either

Media and Cultural Studies

or

Journalism

Two Level One and four Advanced from the following:

PLUS

Six elective courses from any undergraduate program in a CQU Faculty

Check the details

With the approval of the Dean, electives may be any undergraduate degree level courses taught in the University. Students are advised to seek assistance from program advisors in choosing electives.

A recommended study schedule for this program can be obtained from your program administrator. Students may determine their own schedule based upon credit transfers and personal study requirements. It is important to note that full-time students usually enrol in four courses per term and part-time students usually enrol in two courses per term.

Note: Students must check to see when and where a course is offered before enrolling. See the course availability section in this handbook for details.

Offshore Delivery Sites

Programs available at offshore delivery sites are offered with the support of local agents. Students should note that some programs are subject to articulation arrangements with the local institution and that course and program offerings are subject to availability at that particular delivery site.

• CQU CRICOS Provider Codes: QLD - 00219C; NSW - 01315F; VIC - 01624D
• This handbook was correct as at: 31 May 2005
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