BUSN11015 Applied Business Research

This course is designed to introduce students to objective or scientific research methods and to make students aware of the uses of research skills in business and industry. The course aims to develop skills of critical and logical thinking, which will enable students to assess information and information sources. To enable the students to grasp the importance of research to the day-to-day management and running of businesses they will examine the principles of communication and its role in manufacturing and service industries.