Bachelor of Electronic Commerce CU08

Program Overview

The primary purpose of this program is to prepare graduates for one of the fastest growing professions of the decade - electronic commerce. Over the next decade, it is expected that electronic commerce will pervade and drastically change the world of business exchange. The program provides students with a solid foundation in the development of electronic commerce and Internet applications, and is a practical program with a multidisciplinary focus.

The Bachelor of Electronic Commerce was developed with the support of industry leaders and incorporates a mix of commerce, communication, multimedia and Internet technology which will make graduates highly attractive to potential employers. Students can combine suitable courses from other disciplines to form quantitative streams supporting careers in tourism, decision science, human resource management, accounting, marketing, public relations, journalism, management, education and health.

Electronic Commerce graduates are eligible for employment in, but not limited to: information provision, data communications, design and development of multimedia systems, networking, Internet marketing, staff development, education and training, health informatics, accounting, financial advising, public relations, information systems applications and management.

Program Structure

To obtain a Bachelor of Electronic Commerce, a student must complete a total of 24 courses comprising:

• Schedule 1: twelve core courses
• Schedule 2: six courses from a specialisation study area
• Schedule 3: six elective courses

The number of level one courses is not to exceed twelve

Schedule 1: Twelve core courses

Code	Course
MMST11001	Introduction to Multimedia
MMST11002	Constructing Cyberspace
ACCT11059	Using Accounting for Decision Making
MRKT11028	e-Marketing and Retail Selling
COIS11011	Foundations of Business Computing
COIT13132	Information Systems Management with e-Commerce Applications
COIT13132	Professional Issues
COMM12020	Communication in the Internet Age
COIT11166	Systems Analysis and Design
COIT12170	Data Communications
ECOM13003	Electronic Commerce
COIT13211	Security and the Internet

Schedule 2: Six courses from a specialisation study area

Code	Course
Accounting
ACCT11057	Principles of Accounting
ECON11026	Principles of Economics
LAWS11030	Introductory and Contract Law
ACCT19060	Management Accounting
ACCT19061	Corporate Accounting
LAWS19031	Mercantile Law
ACCT19066	Accounting Systems and Assurance
Decision Science
COIS13013	Management Support Systems
STAT11048	Essential Statistics
COIT11118	Conceptual Foundations of Computing A
MATH11168	Total Quality Management & Statistical Process Control
COIT12120	System Simulation
STAT12032	Data Analysis
STAT13035	Applied Multivariate Statistics
Health Informatics
COIS13013	Management Support Systems
HLTH11005	Nursing Informatics
HMGT12004	Health Service Provision
HLTH12003	Health Informatics
COIT11133	Programming A
COIT11134	Programming B or
COIS12041	Business Programming
COIT12167	Database Use and Design
Human Resource Management
HRMT11010	Organisational Behaviour
HRMT11011	Human Resources in Organisations
HRMT19012	Performance Management
HRMT19013	Human Resources Development
HRMT19020	Managing Organisational Change
HRMT19016	Contemporary Organisational & HRM Studies
Internet Information Systems
COIT11133	Programming A
COIT11134	Programming B
COIT12140	Object-oriented Programming
COIT12137	Internet Programming
COIT12167	Database Use and Design
COIT12168	Analysis and Specification
COIT12169	Systems Implementation
Internet Technologies
ENCO11005	Computer Hardware Fundamentals
COIT11133	Programming A
COIT11134	Programming B
COIT13143	Database Programming & Administration
COIT13146	Systems Administration
COIT13147	Networks
COIT13152	Operating Systems
COIT12167	Database Use and Design
Journalism
JOUR11005	Introduction to Journalism A
JOUR11006	Introduction to Journalism B
JOUR12010	Feature Writing
COMM12027	Reporting the Asia Pacific
JOUR12014	Journalism & Media History
JOUR12015	Online Investigative Journalism
Management
HRMT11011	Human Resources in Organisations
MGMT11163	Managerial Communication
MRKT19034	Marketing: New Ventures and Entrepreneurship
HRMT19020	Managing Organisational Change
MGMT19114	Strategic Management
MGMT11109	Introduction to Management
Marketing
MRKT11029	Marketing
MRKT19031	Buyer Behaviour
MRKT19034	Marketing: New Ventures and Entrepreneurship
MRKT19037	International marketing and business
MRKT19038	Market Research Techniques
MRKT19039	Market Research Applications
Media & Culture
CULT11001	Communication, Culture & Communities
COMM12022	Cultural Technologies
CULT12004	Cultural & Media Identity
COMM12027	Reporting the Asia Pacific
COMM19029	Film from the Pacific Rim
COMM12023	Screen Studies
Professional Communication
JOUR11001	Managing the Media
COMM12017	Public Relations A
COMM12018	Public Relations B
COMM12025	Organisational Communication
COMM12030	Desktop Publishing
COMM12033	Speech Communication
Tourism
TOUR11004	The Business of Tourism: Core Skills
TOUR11009	Tourism Impacts Assessment
TOUR19008	Managing Tourism Demand
TOUR19010	Tourism in the Asia Pacific
TOUR19012	Planning and Programming
TOUR19016	Thematic Tourism
Multimedia
MMST11003	Design Perspectives
MMST12004	Multimedia Design
MMST12005	Multimedia Development
MMST12009	Dynamic Web Interfaces
MMST12016	Audio Production & Contemporary Culture
COMM12030	Desktop Publishing

Schedule 3: Six elective courses

Six elective courses can be chosen from any CQU program to bring the total for the degree to 24 courses. These courses may be selected in order to add greater depth to the specialisation area of study, or to create a second specialisation. Students are strongly encouraged to include a project in their choice of electives.

A recommended study schedule for this program can be obtained from your program administrator. Students may determine their own schedule based upon credit transfers and personnel study requirements. It is important to note that full-time students usually enrol in four courses per term and part-time students usually enrol in two courses per term per term.

Note: Students must check to see when and where a course is offered before enrolling. See the course availability section in this handbook for details.

Offshore Delivery Sites

Programs available at offshore delivery sites are offered with the support of local agents. Students should note that some programs are subject to articulation arrangements with the local institution and that course and program offerings are subject to availability at that particular delivery site.