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MRKT11028 E-Marketing & Retail
This course is designed to extend the way in
which the principles of modern marketing theory and practice are applied.
Emphasis is placed on the legitimate role of marketing within the
context of electronic commerce. In an age of increasing interactivity,
the concept of a defined market space is addressed. Exchanges and transactions
within a virtual world comprising customers, service providers,
and competitors underline the course's emphasis on web-based
value propositions and key elements contributing to the marketing
mix. The link between them and retail selling will be explored.
Other electronic marketing areas such as database marketing and
aspects of direct marketing are also addressed.
Central Queensland University Handbook
This handbook was correct as at: 07-May-2002