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MRKT19039  Market Research Applications

This course provides extended understanding of marketing research theory with emphasis on the application of particular research concepts and techniques to aid in marketing decision-making. Assessment is centred around a practical research activity and fieldwork. Identification of a market research problem, preparation of data gathering tools and analysis central to the development of a project brief. Skill in qualitative and quantitative research techniques will be extended together with community research results and ethical issues.

Central Queensland University Handbook
This handbook was correct as at: 07-May-2002

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