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COMM12017 Public Relations A
The first of two advanced public relations courses, Public
Relations A examines the growth and changing role of public relations
as a management tool and introduces major PR techniques including
media, corporate, community, employee and industrial relations,
marketing communication and public affairs. A major focus of the
course is the creative preparation of a professional public relations
plan of action. Australian and overseas public relations cases are analysed
by students in developing their understanding of the cultural, social
and technological differences in societies on the Asia-Pacific Rim.
Central Queensland University Handbook
This handbook was correct as at: 07-May-2002
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