Bachelor of Business Administration/Bachelor of Professional Communication CU47

Program at a glance

Duration: 8 terms full-time; 16 terms part-time
Mode & Location: internal - ROK/BDG/GLD/MKY/BNE/GDC/SYD/MEL/FIJI, external
Courses/Units of Credit: 32 courses/192 units of credit
Faculty: Faculty of Business & Law; Faculty of Informatics & Communication
Entry: QTAC and Direct Entry
Accreditation: This program is designed to satisfy the educational requirements of the Public Relations Institute of Australia and the Australian Human Resources Institute (confirmation of accreditation pending)
Residential School: not applicable
Practicum/Work placement: dependent on courses selected
Exit awards: not applicable
Interim awards: not applicable
Contact: Informatics & Communication Program Administrator 07 4930 9681; Business & Law Undergraduate Program Advisor 07 4930 9600
International students: International students studying in Australia must study full-time, on-campus.
CRICOS program codes: ROK/BDG/GLD/MKY/BNE/GDC - 036420E, MEL - 041613J, SYD - 036206M

Program outline

Public relations is a function of modern management. It is relevant to community affairs and government as well as to the corporate sector. In the contemporary world, organisations depend on public relations professionals to devise and implement strategies for effective employee relations, crisis management, and maintenance of an appropriate public profile.This four year double degree program, combining flexibility and depth, is expected to provide students with eligibility for membership of professional bodies like the PRIA (Public Relations Institute of Australia) and AHRI (Australian Human Resources Institute). (See Terminology for definition of a double degree). Graduates will have the ability to research, analyse, and plan strategically by setting objectives and evaluating results. They will have many career opportunities.

Career options

public relations officer, human resources officer, business manager, government administrator, media & marketing officer, promotions & publicity officer, advertiser, journalist, management consultant, marketing manager

Program structure

The Bachelor of Business Administration / Bachelor of Professional Communication requires the successful completion of 32 courses (192 units of credit) over a four year term. These courses are provided by the Faculty of Business and Law and the Faculty of Informatics and Communication.

Students will be expected to complete 13 courses (the equivalent of two plans) in each Faculty plus six electives (which may be taken from any CQU Faculty).

Students will be expected to complete two compulsory courses plus twelve courses in each Faculty stream.

Students also enrol in six additional electives; these can be taken from any Faculty within Central Queensland University.

Faculty of Business & Law Courses

Compulsory course:

Course Code Course Title
MGMT11163 Managerial Communication

Two plans from the following:

Human Resources Management

[Prescribed for Public Relations Accreditation]

Course Code Course Title
Level 1
HRMT11010 Organisational Behaviour
HRMT11011 Human Resources in Organisations
Advanced
Any four (4) advanced level Human Resources Management courses listed in the handbook

Marketing

[Prescribed for Public Relations Accreditation]

Course Code Course Title
Level 1
MRKT11029 Marketing
MRKT11028 E-Marketing and Retail Selling
Advanced
any four (4) advanced level Marketing courses listed in the Handbook

Accounting

Course Code Course Title
Level 1
ACCT11059 Using Accounting for Decision Making
ACCT11057 Principles of Accounting
Advanced
ACCT19060 Management Accounting
ACCT19061 Corporate Accounting
Any two of the following advanced level courses:
ACCT19062 Issues in Financial Reporting
ACCT19082 Financial Accounting Theory
ACCT19064 Auditing and Professional Practice
ACCT19066 Accounting Systems and Assurance

Economics

Course Code Course Title
Level 1
ECON11026 Principles of Economics
Advanced
ECON19035 Economics of Electronic Commerce
ECON19032 Microeconomics
ECON19033 Macroeconomics
ECON19031 Environmental Economics
FINC19011 Business Finance
FINC19012 Investment Analysis and Risk Management

Law

Course Code Course Title
Level 1
LAWS11030 Introductory and Contract Law
One of the following level one courses:
LAWS11045 Law and Welfare of Society A
LAWS11048 Law and Welfare of Society B
Any four (4) of the following advanced level courses:
LAWS11046 Law and the Environment
LAWS19031 Commercial Law
LAWS19032 Company and Association Law
LAWS19033 Taxation Law and Practice A
LAWS19034 Taxation Law and Practice B

Management

Course Code Course Title
Level 1
HRMT11010 Organisational Behaviour
MGMT11109 Introduction to Management
Any four (4) of the advanced level Management courses listed in the Handbook:

Tourism

Course Code Course Title
Level 1
TOUR11013 Understanding Tourism
TOUR11009 Tourism Impacts Assessment
Advanced
TOUR19008 Managing Tourism Demand
TOUR19016 Thematic Tourism
TOUR19015 Research in Tourism
TOUR19012 Tourism Planning

Faculty of Informatics and Communication Courses

Compulsory course

Course Code Course Title
COMM12020 Communication in the Digital Age

Prescribed plan: Professional Communication

Please note not all courses are available at all locations

Course Code Course Title
Level 1
COMM11007 Professional Writing
JOUR11001 Managing the Media
Advanced
COMM12017 Public Relations Management
COMM12018 Public Relations Practices
Plus any two of the following:
COMM12025 Organisational Communication
COMM12030 Desktop Publishing
COMM13110 Communication Project
COMM12033 Speech Communication

Elective plan

Either

Media and Cultural Studies

Course Code Course Title
Level 1
CULT11002 Cultural Industries
COMM11005 Introduction to Communication and Culture
Advanced (4 of the following):
COMM12016 Mass Media & Journalism
CULT12003 Race Issues & Aboriginal Media
COMM12022 Cultural Technologies
COMM12023 Screen Studies
CULT12004 Cultural & Media Identity
COMM12024 Communication Genres
JOUR12038 Reporting the Asia-Pacific
COMM19029 Film from the Pacific Rim
COMM13110 Communication Project A

or

Journalism

2 Level One and 4 Advanced from the following:

Course Code Course Title
Level 1
JOUR11004 Media Ethics
JOUR11005 Introduction to Journalism A
JOUR11006 Introduction to Journalism B
Advanced
COMM12016 Mass Media & Journalism
JOUR12009 Radio Journalism
JOUR12008 Television Journalism
JOUR12010 Feature Writing
JOUR12012 Newspaper Production
JOUR12038 Reporting the Asia-Pacific
JOUR12013 Editing & Design
JOUR12014 Journalism & Media History
LAWS12024 Media Law
JOUR12015 Online Investigative Journalism
COMM13110 Communication Project A

PLUS

Six elective courses from any CQU Faculty

Check the details

With the approval of the Dean, electives may be any undergraduate degree level courses taught in the University. Students are advised to seek assistance from program advisors in choosing electives.

A recommended study schedule for this program can be obtained from your program administrator. Students may determine their own schedule based upon credit transfers and personal study requirements. It is important to note that full-time students usually enrol in four courses per term and part-time students usually enrol in two courses per term.

Note: Students must check to see when and where a course is offered before enrolling. See the course availability section in this handbook for details.

Offshore Delivery Sites

Programs available at offshore delivery sites are offered with the support of local agents. Students should note that some programs are subject to articulation arrangements with the local institution and that course and program offerings are subject to availability at that particular delivery site.