Public relations is a function of modern management. It is relevant to community affairs and government as well as to the corporate sector. In the contemporary world, organisations depend on public relations professionals to devise and implement strategies for effective employee relations, crisis management, and maintenance of an appropriate public profile.This four year program, combining flexibility and depth, is expected to provide students with eligibility for membership of professional bodies like the PRIA (Public Relations Institute of Australia) and AHRI (Australian Human Resources Institute). Graduates will have the ability to research, analyse, and plan strategically by setting objectives and evaluating results. They will have many career opportunities.
Program Structure
The Bachelor of Business Administration / Bachelor of Professional Communication requires the successful completion of 32 courses (192 units of credit) over a four year term. These courses are provided by the Faculty of Business and Law and the Faculty of Informatics and Communication.
Students will be expected to complete 13 courses (the equivalent of two plans) in each Faculty plus six electives (which may be taken from any CQU Faculty).
Students will be expected to complete two compulsory courses plus twelve courses in each Faculty stream.
Faculty of Business and Law Courses
Compulsory Courses
| Code | Course |
|---|---|
| MGMT11163 | Managerial Communication |
| Two Plans from the following: | |
| Human Resources Management [Prescribed for Public Relations Accreditation] | |
| Level 1 | |
| HRMT11010 | Organisational Behaviour |
| HRMT11011 | Human Resources in Organisations |
| Advanced | |
| Any four (4) advanced level Human Resources Management Courses listed in the handbook | |
| Marketing [Prescribed for Public Relations Accreditation] | |
| Level 1 | |
| MRKT11029 | Marketing |
| MRKT11028 | e-Marketing and Retail Selling |
| Advanced | |
| MRKT19031 | Buyer Behaviour |
| MRKT19034 | Marketing, New Ventures and Entrepreneurship |
| MRKT19038 | Marketing Research Techniques |
| Any two of: | |
| MGMT19114 | Strategic Management |
| MRKT19037 | International Marketing and Business |
| MRKT19049 | Customer Relationship Marketing |
| MRKT19040 | Marketing Plans and Their Implementations |
Accounting
| Code | Course |
|---|---|
| Level 1 | |
| ACCT11059 | Using Accounting for Decision Making |
| ACCT11057 | Principles of Accounting |
| Advanced | |
| ACCT19060 | Management Accounting |
| ACCT19061 | Corporate Accounting |
| Any two of the following advanced level courses: | |
| ACCT19062 | Accounting Theory |
| ACCT19063 | Contemporary Issues in Accounting |
| ACCT19064 | Auditing and Professional Practice |
| ACCT19066 | Accounting Systems and Assurance |
Economics
| Code | Course |
|---|---|
| Level 1 | |
| ECON11026 | Principles of Economics |
| Advanced | |
| ECON19035 | Economics of Electronic Commerce |
| ECON19032 | Microeconomics |
| ECON19033 | Macroeconomics |
| ECON19031 | Environmental Economics |
| FINC19011 | Business Finance |
| FINC19012 | Investment Analysis and Risk Management |
Law
| Code | Course |
|---|---|
| Level 1 | |
| LAWS11030 | Introductory and Contract Law |
| One of the following level one courses: | |
| LAWS11045 | Law and Welfare of Society A |
| LAWS11048 | Law and Welfare of Society B |
| Advanced | |
| Any four (4) of the following advanced level courses: | |
| LAWS11046 | Law and the Environment |
| LAWS19031 | Mercantile Law |
| LAWS19032 | Company and Association Law |
| LAWS19033 | Taxation Law and Practice A |
| LAWS19034 | Taxation Law and Practice B |
Management
| Code | Course |
|---|---|
| Level 1 | |
| HRMT11010 | Organisational Behaviour |
| MGMT11109 | Introduction to Management |
| Advanced | |
| Any four (4) advanced level Management courses listed in the handbook | |
Tourism
| Code | Course |
|---|---|
| Level 1 | |
| TOUR11013 | Understanding Tourism |
| TOUR11009 | Tourism Impacts Assessment |
| Advanced | |
| TOUR19008 | Managing Tourism Demand |
| TOUR19016 | Thematic Tourism |
| TOUR19015 | Research in Tourism |
| TOUR19012 | Tourism Planning |
Faculty of Informatics and Communication Courses
Compulsory Course
| Code | Course |
|---|---|
| COMM12020 | Communication in the Internet Age |
Prescribed
Plan: Professional Communication
|
|
| Level 1 | |
| COMM11007 | Professional Writing |
| JOUR11001 | Managing the Media |
| Advanced | |
| COMM12017 | Public Relations Management |
| COMM12018 | Public Relations Practices |
| Plus any two of the following: | |
| COMM12025 | Organisational Communication |
| COMM12030 | Desktop Publishing |
| COMM13110 | Communication Project |
| COMM12033 | Speech Communication |
Elective Plan
| Code | Course |
|---|---|
| Either | |
| Media and Cultural Studies | |
| Level 1 | |
| CULT11002 | Cultural Industries |
| COMM11005 | Introduction to Communication and Culture |
| Advanced (4 of the following) | |
| COMM12016 | Mass Media & Journalism |
| CULT12003 | Race Issues & Aboriginal Media |
| COMM12022 | Cultural Technologies |
| COMM12023 | Screen Studies |
| CULT12004 | Cultural & Media Identity |
| COMM12024 | Communication Genres |
| JOUR12038 | Reporting the Asia-Pacific |
| COMM19029 | Film from the Pacific Rim |
| COMM13110 | Communication Project A |
| Or | |
| Journalism | |
| (2 Level One and 4 Advanced from the following) | |
| Level 1 | |
| JOUR11004 | Media Ethics |
| JOUR11005 | Introduction to Journalism A |
| JOUR11006 | Introduction to Journalism B |
| Advanced | |
| COMM12016 | Mass Media & Journalism |
| JOUR12009 | Radio Journalism |
| JOUR12008 | Television Journalism |
| JOUR12010 | Feature Writing |
| JOUR12012 | Newspaper Production |
| JOUR12038 | Reporting the Asia Pacific |
| JOUR12013 | Editing & Design |
| JOUR12014 | Journalism & Media History |
| LAWS12024 | Media Law |
| JOUR12015 | Online Investigative Journalism |
| COMM13110 | Communication Project A |
| PLUS | |
| Six Elective Courses from any CQU Faculty | |
With the approval of the Dean, electives may be any undergraduate degree level courses taught in the University. Students are advised to seek assistance from program advisors in choosing electives.
A recommended study schedule for this program can be obtained from your program administrator. Students may determine their own schedule based upon credit transfers and personnel study requirements. It is important to note that full-time students usually enrol in four courses per term and part-time students usually enrol in two courses per term.
Note: Students must check to see when and where a course is offered before enrolling. See the course availability section in this handbook for details.
Offshore Delivery Sites
Programs available at offshore delivery sites are offered with the support of local agents. Students should note that some programs are subject to articulation arrangements with the local institution and that course and program offerings are subject to availability at that particular delivery site.
CQU CRICOS Provider Codes: QLD - 00219C; NSW - 01315F; VIC - 01624D
This handbook was correct as at: 16-06-2003