Study@CQU 2003

Undergraduate Course Information

MRKT19038 Market Research Techniques

This course covers the fundamentals of market research including information gathering skills, survey design, analysis of results and research statistics. Experience in dealing with planning and implementation of research and assessment of market research problems. Practical activities include computer applications.

CQU CRICOS Provider Codes: QLD - 00219C; NSW - 01315F; VIC - 01624D

This handbook was correct as at: 16-06-2003

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