Study@CQU 2003

Undergraduate Course Information

MRKT19049 Customer Relationship Marketing

This course covers the essential elements of both consumer and business-to-business relationship marketing. Both applications are addressed in terms of how relationships are initiated and developed, their role in the management of customers, and their significance in contributing to enhanced competitive advantage. The assessment for the course comprises two assignments, one for each focus.

CQU CRICOS Provider Codes: QLD - 00219C; NSW - 01315F; VIC - 01624D

This handbook was correct as at: 16-06-2003

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