Bachelor of Arts/Bachelor of Business (Marketing) CB05
Program at a glance
| Duration: | 4 years full-time, 8 years part-time |
| Mode & Location: | internal - BDG/GLD/MKY/ROK, external, multi-modal. Some plans are only available at CQU Rockhampton, or may only be offered externally. Students studying at campuses other than Rockhampton are advised that course availability may be limited, and should carefully study details in the Table of Course Availability. |
| Courses/Units of Credit: | 32 courses/192 units of credit |
| Faculty: | Faculty of Arts, Health & Sciences; Faculty of Business & Law |
| Entry: | QTAC |
| Accreditation: | This program is designed to satisfy the educational requirements for membership of the Australian Marketing Institute (AMI) and the Market Research Society of Australia. Accreditation with other professional bodies may be available depending upon selection of Arts plans. Contact the Program Advisor for further details. |
| Residential School: | dependent upon courses selected within Arts plans |
| Practicum/Work placement: | dependent upon courses selected within Arts plans |
| Exit awards: | not applicable |
| Interim awards: | not applicable |
| Contact: | Arts Program Advisor on 07 4930 9661 ahs-program3@cqu.edu.au; Business & Law Undergraduate Program Advisor on 07 4930 9600 |
| International students: | International students studying in Australia must study full-time, on-campus. |
| CRICOS program codes: | ROK - 041513B |
Program outline
This double degree program is designed to allow students to meet professional accreditation in Marketing, and to complete two separate 6-course plans in Arts (see Terminology for definition of a double degree).
This degree provides a practical and informative start to a career in the marketing profession, allowing graduates to gain employment in a large and growing area within industry and commerce. Marketing permeates business globally, often providing the basis for business decision making and strategic business management.
Career options
Specialised studies in marketing, together with a basic knowledge of associated business disciplines may lead to graduates being employed in such diverse careers as advertising, purchasing, community relations, marketing management, export/import management, market research, strategic business planning, product management, promotions management, and so on. The course also provides graduates with added knowledge in the areas of service marketing and international marketing and business, which is significant in the current commercial and career environment.
Program structure
To satisfy the requirements of the award, students must complete a program of 32 courses or 192 units of credit (19 Business courses or 114 units of credit and 13 Arts courses or 78 units of credit) which comply with the program detailed below. Students must complete:
| Course Code | Course Title |
|---|---|
| all of the following 7 compulsory courses: | |
| ACCT11059 | Using Accounting for Decision Making |
| ECON11026 | Principles of Economics |
| HRMT11010 | Organisational Behaviour |
| COIS11011 | Foundations of Business Computing |
| LAWS11030 | Introductory & Contract Law |
| MRKT11029 | Marketing |
| MATH11246 | Quantitative Methods A |
| Course Code | Course Title |
|---|---|
| all of the following 12 Marketing technical specialist courses: | |
| BUSN11014 | Professional Competencies for Marketing, Tourism & Business |
| MRKT11028 | E-Marketing & Retail Selling |
| MRKT19030 | Promotions Management |
| MRKT19031 | Consumer Behaviour |
| MRKT19034 | Marketing, New Ventures & Entrepreneurship |
| MGMT19114 | Strategic Management |
| MRKT19036 | Marketing of Service Products |
| MRKT19037 | International Marketing & Business |
| MRKT19038 | Marketing Research |
| MRKT19049 | Customer Relationship Marketing |
| MRKT19040 | Marketing Plans |
| including 1 elective course (selected from any 6 units of credit undergraduate course offered by CQU, subject to the Dean's approval). | |
- 12 courses, comprising two separate 6 course plans from the Bachelor of Arts Core Studies plans (Aboriginal & Torres Strait Islander Studies, Asia & Pacific Studies, Australian Studies, Environmental Studies, Film Studies, Geography, History, Japanese Language, Literary & Cultural Studies, Literary Studies, Methods of Social Research, Sociology , Text & Cultural Studies, Stylistics & Creative Writing, Welfare Studies).
- 1 elective course, selected from a Bachelor of Arts Core Studies plan.
Refer to the program listing for further details of Bachelor of Arts plans.
NOTE
- Students intending to complete MRKT19038 are advised to include STAT11048 as one of their elective courses
- Students planning to proceed to enrol in an Honours year are advised to enrol in MRKT19035 as one of their elective courses.
Check the details
Students should consider the following points in selecting courses to be studied in a particular year, enabling them to structure their study program so prerequisite courses are completed prior to subsequent advanced level courses:
- details of course availability (term offered, internal and distance availability, prerequisites) are published in the Table of Course Availability section, and students must make themselves aware of these.
- full-time students usually study a maximum of 4 courses per term
- part-time students usually study a maximum of 2 courses per term
This course places some emphasis on developing the student's competencies and practical knowledge of the business applications of computing. Internal students will spend time in computer facilities as part of their regular classes and distance students will need to ensure, when undertaking certain courses of study, they have a high level of access to adequate computer facilities.
Application for credit transfer
Credit transfer will only be granted where a student is able to demonstrate that tertiary studies equivalent in content and depth to a Bachelor of Business (Marketing) or Bachelor of Arts course have been completed.
Students should examine the course synopses in this Handbook to determine the courses from which they may be eligible to claim exemption.
Refer to Credit for Previous Studies in the Admission & Enrolment section of the Handbook, regarding the guidelines and requirements in applying for credit transfer.