MRKT19040 Marketing Plans
Course Description
This course involves students directly in the writing of detailed, integrated marketing plans and the evaluation of plans. There is also a focus on the actual implementation of the marketing planning process and the Marketing Plan document. Both Annual Marketing Plans and new Product/Brand Plans will be included.
Course at a glance
| Faculty: | Faculty of Business and Law |
| Career: | Undergraduate |
| Credit points: | 6 |
| Requisites: | Prerequisite: MRKT 11029 or MRKT 11028 |
| HECS Banding: | 2 |
| EFTSL | 0.125 |
Course Availability
| Term | Campuses |
|---|---|
| T3 | BNE: FIJI: FLEX: GDC: HKG: HTC: HTD: MEL: MKY: ROK: SYD |