MRKT19036 Marketing of Service Products
Course Description
This course focuses on the difficulties of marketing service products and on the differences with marketing goods. A solid foundation of theory is laid on which practical applications can be addressed. The importance of, and integration with, customer service and relationship marketing are also addressed.
Course at a glance
| Faculty: | Faculty of Business and Law |
| Career: | Undergraduate |
| Credit points: | 6 |
| Requisites: | Prerequisite: MRKT 11029 or MRKT 11028 |
| HECS Banding: | 2 |
| EFTSL | 0.125 |
Course Availability
| Term | Campuses |
|---|---|
| T3 | BNE: FIJI: FLEX: GDC: HKG: MEL: MKY: ROK: SYD |