Bachelor of Electronic Commerce CU08

Program Overview

The primary purpose of this program is to prepare graduates for one of the fastest growing professions of the decade - electronic commerce. Over the next decade, it is expected that electronic commerce will pervade and drastically change the world of business exchange. The program provides students with a solid foundation in the development of electronic commerce and internet applications, and is a practical program with a multidisciplinary focus.

The Bachelor of Electronic Commerce was developed with the support of industry leaders and incorporates a mix of commerce, communication, multimedia and internet technology which will make graduates highly attractive to potential employers. Students can combine suitable courses from other disciplines to form quantitative streams supporting careers in tourism, decision science, human resource management, accounting, marketing, public relations, journalism, management, education and health.

Electronic Commerce graduates are eligible for employment in, but not limited to: information provision, data communications, design and development of multimedia systems, networking, internet marketing, staff development, education and training, health informatics, accounting, financial advising, public relations, information systems applications and management.

Program Structure

To obtain a Bachelor of Electronic Commerce, a student must complete a total of 24 courses as follows:

• twelve compulsory courses in Electronic Commerce;
• at least one specialisation study area (minimum six courses) taken from the list below;
• additional elective courses to bring the total for the degree to 24 courses. These courses may be selected so as to add greater depth to the specialisation areas of study or may be selected to create a second specialisation. Students are strongly encouraged to include 51241 Communication Project in their choice of electives.

  Code	Course
  Twelve compulsory courses:
  MMST11001	Introduction to Multimedia
  COIS11011	Foundations of Business Computing
  ACCT11059	Using Accounting for Decision Making
  COIT13132	Professional Issues
  COIT11166	Systems Analysis and Design
  COIT12170	Data Communications
  COMM12020	Communication in the Internet Age
  MMST11002	Constructing Cyberspace
  ECOM13003	Electronic Commerce
  COIS13034	Information Systems Management with e-Commerce Applications
  COIT13211	Security & the Internet
  MRKT11028	E-marketing and Retail Selling

At least one specialisation study area, as defined below. These specialisations enable students to apply the “core” skills and knowledge in the contexts of their chosen industries and interests. (NB. These areas are indicative only. It may be possible to customise a specialisation study area for individuals or a group of students at the discretion of the course coordinator).

Code	Course
Accounting
ACCT11057	Principles of Accounting
ACCT11059	Using Accounting for Decision Making
LAWS11030	Introductory & Contract Law
LAWS19031	Mercantile Law
ACCT19066	Accounting Systems and Assurance
ACCT19060	Management Accounting
ACCT19061	Corporate Accounting
Decision Science
COIT11133	Programming A
COIT12120	System Simulation
STAT13035	Applied Multivariate Statistics
STAT12032	Data Analysis
COIS13013	Management Support Systems
MATH11168	Total Quality Management & Statistical Process Control
Health Informatics
HMGT12004	Health Service Provision
COIT12167	Database Use and Design
COIT12168	Analysis & Specification
HLTH11005	Nursing Informatics
HLTH12003	Foundations of Health Information Science
COIS13013	Management Support Systems
Human Resource Management
HRMT11010	Organisational Behaviour
HRMT11011	Human Resources in Organisations
HRMT19012	Performance Management
HRMT19013	Human Resources Development
HRMT19020	Managing Organisational Change
HRMT19016	Contemporary Organisational & HRM Studies
Internet Information Systems
COIT11133	Programming A
COIT11134	Programming B
COIT12167	Database Use and Design
COIT12140	Object-Oriented Programming
COIT12137	Internet Programming
COIT12168	Analysis and Specification
Internet Technologies
ENCO11005	Computer Hardware Fundamentals
COIT12167	Database Use and Design
COIT13143	Database Programming & Administration
COIT13146	Systems Administration
COIT13152	Operating systems
COIT13147	Networks
Journalism
JOUR11005	Introduction to Journalism A
JOUR11006	Introduction to Journalism B
JOUR12010	Feature Writing
COMM12027	Reporting the Asia Pacific
JOUR12014	Journalism & Media History
JOUR12015	Online Investigative Journalism
Management
MGMT11109	Introduction to Management
HRMT11011	Human Resources in Organisations
MGMT11163	Managerial Communication
HRMT19020	Managing Organisational Change
MRKT19034	Marketing: New Ventures and Entrepreneurship
MGMT19114	Strategic Management
Marketing
MRKT11029	Marketing
MRKT19031	Buyer Behaviour
MRKT19034	Marketing: New Ventures and Entrepreneurship
MRKT19037	International marketing and business
MRKT19038	Market Research Techniques
MRKT19039	Market Research Applications
Media & Culture
CULT11001	Communication, Culture and Communities
COMM12015	Television and Popular Culture
CULT12004	Cultural Policy
COMM12027	Reporting the Asia Pacific
COMM19029	Film from the Pacific Rim
COMM12023	Screen Studies
Professional Communication
JOUR11001	Managing the Media
COMM12017	Public Relations A
COMM12018	Public Relations B
COMM12025	Organisational Communication
COMM12030	Desktop Publishing
COMM12033	Speech Communication
Tourism
21569	The Business of Tourism: Core Skills
TOUR11009	Tourism Impacts Assessment
TOUR19008	Managing Tourism Demand
TOUR19010	Tourism in the Asia Pacific
TOUR19012	Planning and Programming
TOUR19016	Thematic Tourism
WWW Media
MMST11003	Design Perspectives
MMST12004	Multimedia Design
MMST12005	Multimedia Development
MMST12009	Dynamic Web Interfaces
COIT13211	Security & The Internet
COMM12030	Desktop Publishing

A recommended study schedule for this program can be obtained from your program administrator. Students may determine their own schedule based upon credit transfers and personnel study requirements. It is important to note that full-time students usually enrol in four courses per term and part-time students usually enrol in two courses per term per term.

Note: Students must check to see when and where a course is offered before enrolling. See the course availability section in this handbook for details.

Offshore Delivery Sites

Programs available at offshore delivery sites are offered with the support of local agents. Students should note that some programs are subject to articulation arrangements with the local institution and that course and program offerings are subject to availability at that particular delivery site.