header
CQU logo CQU homeCQU azCQU enquiries
CQU handbook
[Previous]    [Table of Contents]   [Check Course Availability]

MRKT19039  Market Research Applications


This course provides extended understanding of marketing research theory with emphasis on the application of particular research concepts and techniques to aid in marketing decision-making. Assessment is centred around a practical research activity and fieldwork. Identification of a market research problem, preparation of data gathering tools and analysis central to the development of a project brief. Skill in qualitative and quantitative research techniques will be extended together with community research results and ethical issues.


Central Queensland University Handbook
This handbook was correct as at: 07-June-2001
Disclaimer





CQU homeCQU azCQU enquiries
footer