Bachelor of Business (Marketing) CQ04
Program at a glance
| Duration: | 3 years full-time, 6 years part-time |
| Mode & Location: | internal - MEL |
| Courses/Units of Credit: | 24 courses/144 units of credit |
| Faculty: | Faculty of Business & Law |
| Entry: | QTAC |
| Accreditation: | Graduates are eligible for membership of the Australian Marketing Institute (AMI) and the Market Research Society of Australia's Diploma. |
| Residential School: | not applicable |
| Practicum/Work placement: | not applicable |
| Exit awards: | not applicable |
| Interim awards: | not applicable |
| Contact: | Undergraduate Program Advisor 07 4930 9600 |
| International students: | International students studying in Australia must study full-time, on-campus. |
| CRICOS program codes: | MEL - 034384J |
Program aim
The marketing management program provides a comprehensive, integrated program of specialist marketing courses combined with people management, communications, finance, quantitative methods, accounting, information systems, law, economics and strategic management. The program is designed to give graduates added skills in the areas of service marketing and international business. The program also emphasises promotions and marketing plans and includes practical experience in research for business clients.
The Bachelor of Business (Marketing) program not only offers students the opportunity to study a degree that is recognised by professional marketing bodies throughout Australia, but also allows students the flexibility to design a program of study that will best meet their individual career aspirations and take advantage of the rapidly changing career opportunities that exist in the modern business environment.
Students should consider the following points in selecting their courses to be studied in a particular year, enabling them to structure their study program so prerequisite courses are completed prior to subsequent advanced level courses:
- full-time students usually study a maximum of 4 courses per term;
- part-time students usually study a maximum of 2 courses per term;
- refer to the table of course availability for detailed information about term offered, internal and distance availability, prerequisites.
The Faculty's undergraduate courses have some emphasis on developing the student's competencies and practical knowledge of the business applications of computing. Internal students will spend time in the Faculty's computer facilities as part of their regular classes and distance students will need to ensure, when undertaking certain courses of study, they have a high level of access to adequate computer facilities.
Career options
A marketing plan may lead to graduates being employed in such diverse careers as advertising, purchasing, community relations, marketing management, export/import management, market research, international marketing, strategic business planning, promotions planning and so on. The careers will be in the retailing, social service industries or in your own enterprise. There is a very broad range of options.
Program structure
Students must complete a program of 24 courses which comply with the marketing program detailed below.
Students must complete:
| Course Code | Course Title |
|---|---|
| all of the following 7 compulsory courses: | |
| ACCT11059 | Using Accounting for Decision Making |
| ECON11026 | Principles of Economics |
| HRMT11010 | Organisational Behaviour |
| COIS11011 | Foundations of Business Computing |
| LAWS11030 | Introductory & Contract Law |
| MRKT11029 | Marketing |
| MATH11246 | Quantitative Methods A |
| Course Code | Course Title |
|---|---|
| all of the following 12 Marketing technical specialist courses: | |
| BUSN11014 | Professional Competencies for Marketing, Tourism and Business |
| MRKT11028 | E-Marketing & Retail Selling |
| MRKT19030 | Promotions Management |
| MRKT19031 | Consumer Behaviour |
| MRKT19034 | Marketing, New Ventures & Entrepreneurship |
| MGMT19114 | Strategic Management |
| MRKT19036 | Marketing of Service Products |
| MRKT19037 | International Marketing & Business |
| MRKT19038 | Marketing Research |
| MRKT19049 | Customer Relationship Marketing |
| MRKT19040 | Marketing Plans |
| 1 elective course | |
- 5 elective courses , selected from any 6 point undergraduate course offered by CQU, subject to approval by the Dean. A maximum of 12 Level 1 courses may be credited towards the Bachelor of Business (Marketing) . Note that all 7 core courses, plus MRKT11028 are Level 1 courses
NOTE
- Students intending to complete MRKT19038 are advised to include STAT11048 as one of their elective courses
- Students planning to proceed to enrol in an Honours year are advised to enrol in MRKT19035 as one of their elective courses.
Check the details
Application for credit transfer
Credit transfer will only be granted where a student is able to demonstrate that tertiary studies equivalent in content and depth to a Bachelor of Business (Marketing) course have been completed.
Students should examine the course synopses in this Handbook to determine the courses from which they may be eligible to claim exemption.
Note: Students must check to see when and where a course is offered before enrolling. See the course availability section in this handbook for details.