Bachelor of Business (Marketing) CQ04

Program at a glance

Duration: 3 years full-time, 6 years part-time
Mode & Location: internal - MEL
Courses/Units of Credit: 24 courses/144 units of credit
Faculty: Faculty of Business & Law
Entry: QTAC
Accreditation: Graduates are eligible for membership of the Australian Marketing Institute (AMI) and the Market Research Society of Australia's Diploma.
Residential School: not applicable
Practicum/Work placement: not applicable
Exit awards: not applicable
Interim awards: not applicable
Contact: Undergraduate Program Advisor 07 4930 9600
International students: International students studying in Australia must study full-time, on-campus.
CRICOS program codes: MEL - 034384J

Program aim

The marketing management program provides a comprehensive, integrated program of specialist marketing courses combined with people management, communications, finance, quantitative methods, accounting, information systems, law, economics and strategic management. The program is designed to give graduates added skills in the areas of service marketing and international business. The program also emphasises promotions and marketing plans and includes practical experience in research for business clients.

The Bachelor of Business (Marketing) program not only offers students the opportunity to study a degree that is recognised by professional marketing bodies throughout Australia, but also allows students the flexibility to design a program of study that will best meet their individual career aspirations and take advantage of the rapidly changing career opportunities that exist in the modern business environment.

Students should consider the following points in selecting their courses to be studied in a particular year, enabling them to structure their study program so prerequisite courses are completed prior to subsequent advanced level courses:

The Faculty's undergraduate courses have some emphasis on developing the student's competencies and practical knowledge of the business applications of computing. Internal students will spend time in the Faculty's computer facilities as part of their regular classes and distance students will need to ensure, when undertaking certain courses of study, they have a high level of access to adequate computer facilities.

Career options

A marketing plan may lead to graduates being employed in such diverse careers as advertising, purchasing, community relations, marketing management, export/import management, market research, international marketing, strategic business planning, promotions planning and so on. The careers will be in the retailing, social service industries or in your own enterprise. There is a very broad range of options.

Program structure

Students must complete a program of 24 courses which comply with the marketing program detailed below.

Students must complete:

Course Code Course Title
all of the following 7 compulsory courses:
ACCT11059 Using Accounting for Decision Making
ECON11026 Principles of Economics
HRMT11010 Organisational Behaviour
COIS11011 Foundations of Business Computing
LAWS11030 Introductory & Contract Law
MRKT11029 Marketing
MATH11246 Quantitative Methods A
Course Code Course Title
all of the following 12 Marketing technical specialist courses:
BUSN11014 Professional Competencies for Marketing, Tourism and Business
MRKT11028 E-Marketing & Retail Selling
MRKT19030 Promotions Management
MRKT19031 Consumer Behaviour
MRKT19034 Marketing, New Ventures & Entrepreneurship
MGMT19114 Strategic Management
MRKT19036 Marketing of Service Products
MRKT19037 International Marketing & Business
MRKT19038 Marketing Research
MRKT19049 Customer Relationship Marketing
MRKT19040 Marketing Plans
  1 elective course

NOTE

Check the details

Application for credit transfer

Credit transfer will only be granted where a student is able to demonstrate that tertiary studies equivalent in content and depth to a Bachelor of Business (Marketing) course have been completed.

Students should examine the course synopses in this Handbook to determine the courses from which they may be eligible to claim exemption.

Note: Students must check to see when and where a course is offered before enrolling. See the course availability section in this handbook for details.