MRKT19036 Marketing of Service Products
Course description
This course focuses on the difficulties of marketing service products and on the differences with marketing goods. A solid foundation of theory is laid on which practical applications can be addressed. The importance of, and integration with, customer service and relationship marketing are also addressed.
Course at a glance
| Faculty: |
Faculty of Business and Law |
| Career: | Undergraduate |
| Units of credit: |
6 |
| Requisites: |
Prerequisite: MRKT 11029 or MRKT 11028 |
| Student Contribution Band: | Band 2 |
| EFTSL |
0.12500 |
[View fees and charges information]
Course availability
| Term |
Campuses |
| T2 |
BNE: FIJI: FLEX: GDC: HKG: HTD: MEL: MKY: ROK: SYD |