MRKT19031 Consumer Behaviour
Course description
In this course students examine both the internal and external factors that influence buyer behaviour using consumer decision making models as a framework. The material is presented using both marketing and social science perspectives.
Course at a glance
| Faculty: |
Faculty of Business and Law |
| Career: | Undergraduate |
| Units of credit: |
6 |
| Requisites: |
Prereq of MRKT11028 or MRKT11029 |
| Student Contribution Band: | Band 2 |
| EFTSL |
0.12500 |
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Course availability
| Term |
Campuses |
| T1 |
BNE: FIJI: FLEX: GDC: HKG: HTD: MEL: MKY: ROK: SYD |
| T3 |
BNE: FIJI: FLEX: GDC: HKG: MEL: SYD |