MRKT19034 Entrepreneurial Marketing

This course is specifically designed to give students a wide range of analytical skills needed by marketing managers and entrepreneurs. The topics include entrepreneurship, advanced industry and competitor analysis, opportunity search and evaluation, project evaluation, and financial statement analysis from a marketing standpoint. Feasibility studies and business planning are also significant elements of the program material. The course is very practical in the sense that students are encouraged to base their assessment on real life business opportunities.