MRKT19030 Promotions Management

Course description

This course addresses the role played by promotion within the marketing mix. The five basic tools in the promotion mix - advertising, public relations, sales promotion, personal selling, and direct marketing - are explored individually and then how they are integrated into a promotional mix. This course focuses on promotion from both a communication with target consumers and management perspective.

Course at a glance

Faculty: Faculty of Business and Law
Career: Undergraduate
Units of credit: 6
Requisites: Prerequisite: MRKT 11029 or MRKT 11028
Student Contribution Band: Band 2
EFTSL 0.12500

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Course availability

Term Campuses
T1 BNE: FIJI: FLEX: GDC: HKG: HTD: MEL: MKY: ROK: SYD