MRKT19030 Promotions Management
Course description
This course addresses the role played by promotion within the marketing mix. The five basic tools in the promotion mix - advertising, public relations, sales promotion, personal selling, and direct marketing - are explored individually and then how they are integrated into a promotional mix. This course focuses on promotion from both a communication with target consumers and management perspective.
Course at a glance
Faculty: |
Faculty of Business and Law |
Career: | Undergraduate |
Units of credit: |
6 |
Requisites: |
Prerequisite: MRKT 11029 or MRKT 11028 |
Student Contribution Band: | Band 2 |
EFTSL |
0.12500 |
[View fees and charges information]
Course availability
Term |
Campuses |
T1 |
BNE: FIJI: FLEX: GDC: HKG: HTD: MEL: MKY: ROK: SYD |