MRKT19040 Marketing Plans
Course description
This course involves students directly in the writing of detailed, integrated marketing plans and the evaluation of plans. There is also a focus on the actual implementation of the marketing planning process and the Marketing Plan document. Both Annual Marketing Plans and new Product/Brand Plans will be included.
Course at a glance
| Faculty: |
Faculty of Business and Law |
| Career: | Undergraduate |
| Units of credit: |
6 |
| Requisites: |
Prerequisite: MRKT 11029 or MRKT 11028 |
| Student Contribution Band: | Band 2 |
| EFTSL |
0.12500 |
[View fees and charges information]
Course availability
| Term |
Campuses |
| T2 |
BNE: FIJI: FLEX: GDC: HKG: HTD: MEL: MKY: ROK: SYD |