MRKT19038 Marketing Research
Course description
This course covers the fundamentals of market research including information gathering skills, survey design, analysis of results and research statistics. Experience in dealing with planning and implementation of research and assessment of market research problems. Practical activities include computer applications.
Course at a glance
| Faculty: |
Faculty of Business and Law |
| Career: | Undergraduate |
| Units of credit: |
6 |
| Requisites: |
Prerequisite: MRKT 11029 or MRKT 11028 |
| Student Contribution Band: | Band 2 |
| EFTSL |
0.12500 |
[View fees and charges information]
Course availability
| Term |
Campuses |
| T1 |
BNE: FIJI: FLEX: GDC: HKG: HTD: MEL: MKY: ROK: SYD |