Bachelor of Business (Marketing) CQ04

Program Overview

The marketing management program provides a comprehensive, integrated program of specialist marketing courses combined with people management, communications, finance, quantitative methods, accounting, information systems, law, economics and strategic management. The program is designed to give graduates added skills in the areas of service marketing and international business. The program also emphasises promotions and marketing plans and includes practical experience in research for business clients.

A marketing plan may lead to graduates being employed in such diverse careers as advertising, purchasing, community relations, marketing management, export/import management, market research, international marketing, strategic business planning, promotions planning and so on. The careers will be in the retailing, social service industries or in your own enterprise. There is a very broad range of options.

The Bachelor of Business (Marketing) program not only offers students the opportunity to study a degree that is recognised by professional marketing bodies throughout Australia, but also allows students the flexibility to design a program of study that will best meet their individual career aspirations and take advantage of the rapidly changing career opportunities that exist in the modern business environment.

Students should consider the following points in selecting their courses to be studied in a particular year, enabling them to structure their study program so prerequisite courses are completed prior to subsequent advanced level courses:

• full-time students usually study a maximum of 4 courses per term;
• part-time students usually study a maximum of 2 courses per term;
• refer to the table of course availability for detailed information about term offered, internal and distance education availability, prerequisites.

The Faculty’s undergraduate courses have some emphasis on developing the student’s competencies and practical knowledge of the business applications of computing. Internal students will spend time in the Faculty’s computer facilities as part of their regular classes and distance education students will need to ensure, when undertaking certain courses of study, they have a high level of access to adequate computer facilities.

Program Structure

Students must complete a program of 24 courses which comply with the marketing program detailed below.

Students must complete:

Code	Course
all of the following 7 compulsory courses:
ACCT11059	Using Accounting for Decision Making
ECON11026	Principles of Economics
HRMT11010	Organisational Behaviour
COIS11011	Foundations of Business Computing
LAWS11030	Introductory & Contract Law I
MRKT11029	Marketing
STAT11028	Quantitative Methods A
all of the following 12 Marketing technical specialist courses:
MRKT11028	e-Marketing & Retail Selling
MRKT19030	Promotions Management
MRKT19031	Buyer Behaviour
MRKT19034	Marketing, New Ventures & Entrepreneurship
MGMT19114	Strategic Management
MRKT19036	Marketing of Service Products
MRKT19037	International Marketing & Business
MRKT19038	Market Research Techniques
MRKT19039	Market Research Applications
MRKT19040	Marketing Plans & Their Implementation
	2 elective courses
5 elective courses, selected from any 6 point undergraduate course offered by CQU, subject to approval by the Dean. The Faculty will notify students if their selection of elective courses has not been approved. A maximum of 12 Level 1 courses may be credited towards the Bachelor of Business (Marketing). Note that all 7 core courses, plus MRKT11028   are Level 1 courses

Note

• Students intending to complete MRKT19038   or MRKT19039   are advised to include STAT12029   as one of their elective courses.
• Students planning to proceed to enrol in an Honours year are advised to enrol in MRKT19035   as one of their elective courses.

Application for Credit Transfer

Credit transfer will only be granted where a student is able to demonstrate that tertiary studies equivalent in content and depth to a Bachelor of Business (Marketing) course have been completed.

Students should examine the course synopses in this handbook to determine the courses from which they may be eligible to claim exemption.

Note: Students must check to see when and where a course is offered before enrolling. See the course availability section in this handbook for details.

Offshore Delivery Sites

Programs available at offshore delivery sites are offered with the support of local agents. Students should note that some programs are subject to articulation arrangements with the local institution and that course and program offerings are subject to availability at that particular delivery site.