CQU logo CQU homeCQU azCQU enquiries
CQU handbook
[Previous]    [Table of Contents]   [Check Course Availability]

MRKT19040  Marketing Plans & their Implementation

This course involves students directly in the writing of detailed, integrated marketing plans and the evaluation of plans. There is also a focus on the actual implementation of the marketing planning process and the Marketing Plan document. Both Annual Marketing Plans and new Product/Brand Plans will be included.

Central Queensland University Handbook
This handbook was correct as at: 07-May-2002

CQU homeCQU azCQU enquiries