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MRKT19030  Promotions Management

This course addresses the role played by promotion within the marketing mix. The five basic tools in the promotion mix - advertising, public relations, sales promotion, personal selling, and direct marketing - are explored individually and then how they are integrated into a promotional mix. This course focuses on promotion from both a communication with target consumers and management perspective.

Central Queensland University Handbook
This handbook was correct as at: 07-May-2002

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