Master of Marketing Management CF95

This program caters for students seeking specialist marketing education and training which will permit them to operate as marketing specialists in the international and domestic business sphere. The program combines a comprehensive range of marketing management courses with general management courses.

Entry

• a bachelor's degree in any discipline from an Australian university or college at a grade point average acceptable to the Dean;
• a bachelor's degree in any discipline plus a graduate diploma of marketing, management or business from an Australian university.

Program Structure (12 courses)

• 2 management courses, selected from:

  MGMT20093   Managing in a Dynamic Environment
  ECON20024   The Economics of the Asia Pacific
  MGMT20074   Integrating Organisational Processes
  MGMT20095   Asia Pacific Business
  

• 3 compulsory marketing management courses:

  MRKT20019   Marketing Management
  MRKT20021   Consumer Behaviour
  MRKT20025   Market Research
  

• 2 compulsory strategic management courses:

  MGMT20112   Strategy Formulation & Initiatives
  MGMT20113   Strategy Implementation
  

• 5 elective postgraduate courses of which at least 3 must be marketing management courses.

Workshops

There is a non compulsory workshop in MGMT20112   Strategy Formulation & Initiatives. Non-compulsory workshops may be available in other Management courses listed above. Students who need assistance in determining their program of study in this program should contact the Postgraduate Coordinator.