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MRKT20021  Consumer Behaviour

The study of how and why people enter into purchase transactions essential to marketing. In this course, students study models of consumer decision-making and the effects that various individuals and external influences may have on their actions and decisions. The material is studied from a marketing management perspective with the aim being to help students use a knowledge of consumer behaviour to make better marketing decisions.

Central Queensland University Handbook
This handbook was correct as at: 07-May-2002

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