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MRKT20025 Market Research
This course focuses upon information gathering
skills, survey design, analysis of results and report compilation.
Students study the application of particular research concepts and
techniques as tools to aid marketing decision-making. Topics covered include
forecasting, testing advertising effectiveness, research for retailing,
and international market research. Several advanced analytical techniques
are also studied.
Central Queensland University Handbook
This handbook was correct as at: 07-May-2002