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Bachelor of Business Administration/ Bachelor of Professional Communication CU47

Duration: 8 terms full-time; 16 terms part-time.
Mode: Internal, external.
Location(On-Campus): R/B/G/M/BIC/GIC/SIC/MIC/SING/FIC.
Courses/Units of Credit: 32 courses/192 units of credit.
Faculty: Business & Law, Informatics & Communication.
Entry: QTAC and Direct Entry.
Accreditation: This program is designed to satisfy the educational requirements of the Public Relations Institute of Australia and the Australian Human Resources Institute (confirmation of accreditation pending).
Practicum/Work Placement: Dependent on courses selected.
Exit Awards: Nil.
Contact: Informatics & Communication Program Administrator 07 4930 9681; Business & Law Undergraduate Program Adviser 07 4930 9600.

Program Overview

Public relations is a function of modern management. It is relevant to community affairs and government as well as to the corporate sector. In the contemporary world, organisations depend on public relations professionals to devise and implement strategies for effective employee relations, crisis management, and maintenance of an appropriate public profile.This four year program, combining flexibility and depth, is expected to provide students with eligibility for membership of professional bodies like the PRIA (Public Relations Institute of Australia) and AHRI (Australian Human Resources Institute). Graduates will have the ability to research, analyse, and plan strategically by setting objectives and evaluating results. They will have many career opportunities.

Program Structure

The Bachelor of Business Administration / Bachelor of Professional Communication requires the successful completion of 32 courses (192 units of credit) over a four year term. These courses are provided by the Faculty of Business and Law and the Faculty of Informatics and Communication.

Students will be expected to complete 13 courses (the equivalent of two plans) in each Faculty plus six electives (which may be taken from any CQU Faculty).

Students will be expected to complete two compulsory courses plus twelve courses in each Faculty stream. The courses from the Faculty of Business in Law should comprise either a double plan in Management and Marketing in the Business Faculty (where the intention is PRIA accreditation) or two of the elective plans listed below. The courses from the Faculty of Informatics and Communication should comprise a prescribed plan and an elective plan. Students also enrol in six additional electives; these can be taken from any Faculty within Central Queensland University.

Faculty of Business and Law Courses

Compulsory Course
Code Course
MGMT11163   Managerial Communication
Two Plans from the following:
Human Resources Management [Prescribed for Public Relations Accreditation]
Level 1
HRMT11010   Organisational Behaviour
HRMT11011   Human Resources in Organisations
Advanced
Any four (4) advanced level Human Resources Management Courses listed in the handbook
Marketing [Prescribed for Public Relations Accreditation]
Level 1
MRKT11029   Marketing
MRKT11028   e-Marketing and Retail Selling
Advanced
MRKT19031   Buyer Behaviour or
MRKT19034   Marketing, New Ventures and Entrepreneurship
MRKT19038   Marketing Research Techniques
Any two of:
MGMT19114   Strategic Management
MRKT19037   International Marketing and Business
MRKT19039   Marketing Research Applications
MRKT19040   Marketing Plans and Their Implementations

Accounting
Code Course
Level 1
ACCT11059   Using Accounting for Decision Making
ACCT11057   Principles of Accounting
Advanced
ACCT19060   Management Accounting
ACCT19061   Corporate Accounting
Any two of the following advanced level courses:
ACCT19062   Accounting Theory
ACCT19063   Contemporary Issues in Accounting
ACCT19064   Auditing and Professional Practice
ACCT19066   Computer Auditing

Economics
Code Course
Level 1
ECON11026   Principles of Economics
Advanced
ECON19032   Microeconomics
ECON19033   Macroeconomics
ECON19031   Environmental Economics
FINC19011   Business Finance
FINC19012   Investment Analysis and Risk Management

Law
Code Course
Level 1
LAWS11030   Introductory and Contract Law
One of the following level one courses:
LAWS11045   Law and Welfare of Society A
LAWS11048   Law and Welfare of Society B
Advanced
Any four (4) of the following advanced level courses:
LAWS11046   Law and the Environment
LAWS19031   Mercantile Law
LAWS19032   Company and Association Law
LAWS19033   Taxation Law and Practice A
LAWS19034   Taxation Law and Practice B

Management
Code Course
Level 1
HRMT11010   Organisational Behaviour
MGMT11109   Introduction to Management
Advanced
Any four (4) advanced level Management courses listed in the handbook

Tourism
Code Course
Level 1
TOUR11013   Understanding Tourism
TOUR11009   Tourism Impacts Assessment
Advanced
TOUR19008   Managing Tourism Demand or
SREC19002   Special Needs in Recreation
TOUR19016   Thematic Tourism
TOUR19015   Research in Tourism
TOUR19012   Planning and Programming

Faculty of Informatics and Communication Courses

Please note not all courses are available at all locations.

Compulsory Course
Code Course
COMM12020   Communication in the Internet Age
Prescribed Plan: Professional Communication
Level 1
COMM11007   Professional Writing
JOUR11001   Managing the Media
Advanced (4 of the following)
COMM12017   Public Relations A
COMM12018   Public Relations B
COMM12025   Organisational Communication
COMM12030   Desktop Publishing
COMM12031   Communication Project
COMM12033   Speech Communication

Elective Plan
Code Course
Either
Media and Cultural Studies
Level 1
COMM11005   Introduction to Communication and Culture
CULT11001   Communication, Culture and Communities
Advanced (4 of the following)
COMM12015   Television & Popular Culture
COMM12016   Mass Media and Journalism
CULT12003   Race Issues & Aboriginal Media
COMM12022   Cultural Technologies
COMM12023   Screen Studies
CULT12004   Cultural Policy
COMM12024   Communication Genres
COMM12027   Reporting the Asia-Pacific
COMM19029   Film from the Pacific Rim
COMM12031   Communication Project
Or
Journalism
(2 Level One and 4 Advanced from the following)
Level 1
JOUR11004   Media Ethics
JOUR11005   Introduction to Journalism A
JOUR11006   Introduction to Journalism B
Advanced
COMM12016   Mass Media & Journalism
JOUR12009   Radio Journalism
JOUR12008   Television Journalism
JOUR12010   Feature Writing
JOUR12012   Newspaper Production
COMM12027   Reporting the Asia Pacific
JOUR12013   Editing & Design
CULT12006   Indigenous Issues & the Media
JOUR12014   Journalism & Media History
LAWS12024   Media Law
JOUR12015   Online Investigative Journalism
COMM12031   Communication Project
PLUS
Six Elective Courses from any CQU Faculty

With the approval of the Dean, electives may be any undergraduate degree level courses taught in the University. Students are advised to seek assistance from program advisors in choosing electives.

A recommended study schedule for this program can be obtained from your program administrator. Students may determine their own schedule based upon credit transfers and personnel study requirements. It is important to note that full-time students usually enrol in four courses per term and part-time students usually enrol in two courses per term per term.

Note: Students must check to see when and where a course is offered before enrolling. See the course availability section in this handbook for details.

Offshore Delivery Sites

Programs available at offshore delivery sites are offered with the support of local agents. Students should note that some programs are subject to articulation arrangements with the local institution and that course and program offerings are subject to availability at that particular delivery site.


Central Queensland University Handbook
This handbook was correct as at: 07-June-2001
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