Bachelor of Business Administration/ Bachelor of Professional Communication CU47

Program Overview

Public relations is a function of modern management. It is relevant to community affairs and government as well as to the corporate sector. In the contemporary world, organisations depend on public relations professionals to devise and implement strategies for effective employee relations, crisis management, and maintenance of an appropriate public profile.This four year program, combining flexibility and depth, is expected to provide students with eligibility for membership of professional bodies like the PRIA (Public Relations Institute of Australia) and AHRI (Australian Human Resources Institute). Graduates will have the ability to research, analyse, and plan strategically by setting objectives and evaluating results. They will have many career opportunities.

Program Structure

The Bachelor of Business Administration / Bachelor of Professional Communication requires the successful completion of 32 courses (192 units of credit) over a four year term. These courses are provided by the Faculty of Business and Law and the Faculty of Informatics and Communication.

Students will be expected to complete 13 courses (the equivalent of two plans) in each Faculty plus six electives (which may be taken from any CQU Faculty).

Students will be expected to complete two compulsory courses plus twelve courses in each Faculty stream. The courses from the Faculty of Business in Law should comprise either a double plan in Management and Marketing in the Business Faculty (where the intention is PRIA accreditation) or two of the elective plans listed below. The courses from the Faculty of Informatics and Communication should comprise a prescribed plan and an elective plan. Students also enrol in six additional electives; these can be taken from any Faculty within Central Queensland University.

Faculty of Business and Law Courses

Compulsory Course

Code	Course
MGMT11163	Managerial Communication
Two Plans from the following:
Human Resources Management [Prescribed for Public Relations Accreditation]
Level 1
HRMT11010	Organisational Behaviour
HRMT11011	Human Resources in Organisations
Advanced
Any four (4) advanced level Human Resources Management Courses listed in the handbook
Marketing [Prescribed for Public Relations Accreditation]
Level 1
MRKT11029	Marketing
MRKT11028	e-Marketing and Retail Selling
Advanced
MRKT19031	Buyer Behaviour or
MRKT19034	Marketing, New Ventures and Entrepreneurship
MRKT19038	Marketing Research Techniques
Any two of:
MGMT19114	Strategic Management
MRKT19037	International Marketing and Business
MRKT19039	Marketing Research Applications
MRKT19040	Marketing Plans and Their Implementations

Accounting

Code	Course
Level 1
ACCT11059	Using Accounting for Decision Making
ACCT11057	Principles of Accounting
Advanced
ACCT19060	Management Accounting
ACCT19061	Corporate Accounting
Any two of the following advanced level courses:
ACCT19062	Accounting Theory
ACCT19063	Contemporary Issues in Accounting
ACCT19064	Auditing and Professional Practice
ACCT19066	Computer Auditing

Economics

Code	Course
Level 1
ECON11026	Principles of Economics
Advanced
ECON19032	Microeconomics
ECON19033	Macroeconomics
ECON19031	Environmental Economics
FINC19011	Business Finance
FINC19012	Investment Analysis and Risk Management

Law

Code	Course
Level 1
LAWS11030	Introductory and Contract Law
One of the following level one courses:
LAWS11045	Law and Welfare of Society A
LAWS11048	Law and Welfare of Society B
Advanced
Any four (4) of the following advanced level courses:
LAWS11046	Law and the Environment
LAWS19031	Mercantile Law
LAWS19032	Company and Association Law
LAWS19033	Taxation Law and Practice A
LAWS19034	Taxation Law and Practice B

Management

Code	Course
Level 1
HRMT11010	Organisational Behaviour
MGMT11109	Introduction to Management
Advanced
Any four (4) advanced level Management courses listed in the handbook

Tourism

Code	Course
Level 1
TOUR11013	Understanding Tourism
TOUR11009	Tourism Impacts Assessment
Advanced
TOUR19008	Managing Tourism Demand or
SREC19002	Special Needs in Recreation
TOUR19016	Thematic Tourism
TOUR19015	Research in Tourism
TOUR19012	Planning and Programming

Faculty of Informatics and Communication Courses

Please note not all courses are available at all locations.

Compulsory Course

Code	Course
COMM12020	Communication in the Internet Age
Prescribed Plan: Professional Communication
Level 1
COMM11007	Professional Writing
JOUR11001	Managing the Media
Advanced (4 of the following)
COMM12017	Public Relations A
COMM12018	Public Relations B
COMM12025	Organisational Communication
COMM12030	Desktop Publishing
COMM12031	Communication Project
COMM12033	Speech Communication

Elective Plan

Code	Course
Either
Media and Cultural Studies
Level 1
COMM11005	Introduction to Communication and Culture
CULT11001	Communication, Culture and Communities
Advanced (4 of the following)
COMM12015	Television & Popular Culture
COMM12016	Mass Media and Journalism
CULT12003	Race Issues & Aboriginal Media
COMM12022	Cultural Technologies
COMM12023	Screen Studies
CULT12004	Cultural Policy
COMM12024	Communication Genres
COMM12027	Reporting the Asia-Pacific
COMM19029	Film from the Pacific Rim
COMM12031	Communication Project
Or
Journalism
(2 Level One and 4 Advanced from the following)
Level 1
JOUR11004	Media Ethics
JOUR11005	Introduction to Journalism A
JOUR11006	Introduction to Journalism B
Advanced
COMM12016	Mass Media & Journalism
JOUR12009	Radio Journalism
JOUR12008	Television Journalism
JOUR12010	Feature Writing
JOUR12012	Newspaper Production
COMM12027	Reporting the Asia Pacific
JOUR12013	Editing & Design
CULT12006	Indigenous Issues & the Media
JOUR12014	Journalism & Media History
LAWS12024	Media Law
JOUR12015	Online Investigative Journalism
COMM12031	Communication Project
PLUS
Six Elective Courses from any CQU Faculty

With the approval of the Dean, electives may be any undergraduate degree level courses taught in the University. Students are advised to seek assistance from program advisors in choosing electives.

A recommended study schedule for this program can be obtained from your program administrator. Students may determine their own schedule based upon credit transfers and personnel study requirements. It is important to note that full-time students usually enrol in four courses per term and part-time students usually enrol in two courses per term per term.

Note: Students must check to see when and where a course is offered before enrolling. See the course availability section in this handbook for details.

Offshore Delivery Sites

Programs available at offshore delivery sites are offered with the support of local agents. Students should note that some programs are subject to articulation arrangements with the local institution and that course and program offerings are subject to availability at that particular delivery site.