Programs & Courses 2008
Student Handbook Home: Edition 1
Be What You Want To Be: 13CQUni (132786)
Student Handbook : Honours : Program Group : CU47

CU47 - Bachelor of Business (Specialisation)/Bachelor of Professional Communication

6 compulsory core Business courses
Course Code Course Name
4 Level 1 compulsory courses
COIS11011 Foundations of Business Computing
HRMT11010 Organisational Behaviour
MRKT11029 Marketing
plus a choice of one of the following two courses
ACCT11057 Principles of Accounting
ACCT11059 Using Accounting for Decision Making
2 Advanced Level compulsory courses
MGMT19114 Strategic Management
MGMT19128 Business Integration Topics 1

Plus 8 courses from 1 Business major listed for this program
Prerequisite course requirements must be met.
Course Code Course Name
Marketing
MRKT11028 Interactive and Internet Marketing
MRKT19030 Promotions Management
MRKT19031 Consumer Behaviour
MRKT19034 Entrepreneurship, Innovation and New Ventures
MRKT19036 Marketing of Service Products
MRKT19037 International Marketing
MRKT19038 Marketing Research
MRKT19049 Customer Relationship Marketing
Management
HRMT11011 Human Resources in Organisations
HRMT19016 Contemporary Organisational & H R M Studies
HRMT19020 Managing Organisational Change
MGMT11109 Introduction to Management
MGMT19103 Logistics Management
MGMT19105 Quality Management
MGMT19106 Supply Chain Management
MGMT19126 Production and Operations Management
Information Systems
COIS12073 Enterprise Systems
COIS13013 Business Intelligence and Knowledge Management
COIS13034 Information Systems Management
COIS13064 Information Systems Project Management
COIT11222 Visual Programming
COIT11226 Systems Analysis & Specification
COIT12167 Database Use and Design
COIT12200 Systems Design
MMST11001 Introduction to Digital Innovation
MMST11002 Web Design
Human Resources Management
HRMT11011 Human Resources in Organisations
HRMT19012 Performance Management
HRMT19013 Human Resource Development
HRMT19014 Human Resources Planning, Recruitment & Selection
HRMT19016 Contemporary Organisational & H R M Studies
HRMT19020 Managing Organisational Change
HRMT19021 Principles of Employment Relations
HRMT19022 Comparative Employment Relations
HRMT19023 HRM Competencies
Professional Communication plan (8 courses)
Course Code Course Name
Level 1
COMM11007 Professional Writing
COMM11110 Introduction to Public Relations
Advanced
COMM12018 Advanced Public Relations
COMM12025 Organisational Communication
COMM13110 Communication Project A
COMM13111 Communication Project B
JOUR12010 Feature Writing
JOUR19024 Public Relations & the Media
Professional Skills plan (6 courses)
Course Code Course Name
Level 1
COMM11009 Contemporary Communication Skills
COMM11108 Communication and Democracy in Australia
Advanced
COMM12020 Communication in the Digital Age
COMM12030 Desktop Publishing
COMM12033 Speech Communication
COMM12116 Contemporary Photomedia
4 elective courses

Chosen from any undergraduate program in the University.

Students wishing to apply for membership with the Australian Human Resources Institute must take the additional Human Resources Management course as one of their elective courses. Students should contact the Business and Informatics undergraduate program advisor for further details.

There is no accreditation for the Information Systems major in this degree.

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