Important Information
Programs
Courses
Residential Schools
International Students
Current Handbook
Glossary
By Course Code:
ACCT AINV ALLH AQUA ARTH ARTS AUDV AVAT BIOH BIOL BIOT BLAR BLCN BLOC BLSV BMED BMSC BOTN BUSN CHEM CHIR CNSL COIS COIT COMM COMT CQUN CREA CULT DGTL DNCE DRMA ECOM ECON EDCU EDEC EDED EDEL EDFE EDHE EDSE EDVT ENAC ENAE ENAG ENAM ENAR ENCO ENEA ENEC ENEE ENEG ENEM ENEP ENEV ENIM ENMG ENML ENMM ENPG ENPO ENRG ENSD ENSE ENTA ENTC ENTE ENTG ENTI ENTM ENTZ ENVH ENVR ESSC EVST FAHE FARM FILM FINC FSEH GENE GEOG GEOH GOVP HIST HLPB HLTH HLTP HMGT HMSC HRMT HUMT IEXC INDG JALC JAPN JAZZ JOUR LAWS LITR LNGC LNGE LOTE MARN MATH MBIO MDWF MEDI MEDS MGMT MMST MNTR MQPR MRKT MUSC NHLT NHPE NURS NUTR OCCT OCHS OLTC ORAL PERF PHRM PHYG PHYS PMSC PODI PPMP PROP PSIO PSYC RAIL RELG SAFE SCIE SKIL SOCL SOWK SPCH SREC STAT SWHS THTR TOUR VART WELF WRIT ZOOLMRKT19034 Entrepreneurship, Innovation and New Ventures
Course details
Starting, developing and operating a new business involves considerable risk and effort. However, new ventures continue to proliferate in local, national and global markets. Nearly two million new ventures are created each year despite a high failure rate. This failure rate need not be this high, as an entrepreneur who seeks the right training and support can greatly reduce their risk of failure.
This course explores the role and function of entrepreneurship and innovation in the development of new business ventures. This course targets students who are planning to pursure an entrepreneurial career and corporate intapreneurs who wish to develop their entrepreneurial - innovative marketing and management capabilities.
Topics include the entrepreneurial perspective; the innovation process; the Business Plan; government support; creating and starting the venture; attracting sources of capital; and managing, growing and exiting if need be, the new venture.
Course at a glance
| Career: | Undergraduate |
| Credit points: | 6 |
| Requisites: | Prerequisite: MRKT 11029 or MRKT 11028 |
| Student Contribution Band: | 3 |
| EFTSL: | 0.12500 |
Course availability
PRINT WARNING - Printed copies of this document or part thereof should not be relied upon as a current reference document. ALWAYS refer to the electronic copy for the latest version.