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Course details
Students study the application of marketing principles to international markets. They learn how to evaluate overseas markets, concepts of international business trading, how to develop export plans and generation of international marketing strategies.
Course at a glance
| Career: | Undergraduate |
| Credit points: | 6 |
| Requisites: | Prerequisite: MRKT 11029 or MRKT 11028 |
| Student Contribution Band: | 3 |
| EFTSL: | 0.12500 |
Course availability
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