Graduate Certificate in Marketing Management CF97

Program at a glance

Duration: 1 term full-time, 1 year part-time
Mode & Location: internal - ROK/BNE/GDC/SYD, external
Courses/Units of Credit: 3 courses/24 units of credit
Faculty: Faculty of Business & Law
Entry: direct
Accreditation: not applicable
Residential School: not applicable
Practicum/Work placement: not applicable
Exit awards: not applicable
Interim awards: not applicable
Contact: Postgraduate Program Advisor 07 4930 9358
International students: International students studying in Australia must study full-time, on-campus.
CRICOS program codes: ROK/BNE/GDC - 044359E, SYD - 047140M

Program outline

This program is designed to present specialist education and training in the core elements of marketing management which will permit students to enter a career as possible future marketing managers in the domestic and international business environments.

Program structure

Course Code Course Title
MGMT20093 Managing in a Dynamic Environment
MRKT20019 Marketing Management
Course Code Course Title
MRKT20018 International Marketing
MRKT20020 Advanced Marketing Strategy
MRKT20021 Buyer Behaviour
MRKT20023 Selling and Direct Marketing
MRKT20024 Integrated Marketing Communications
MRKT20025 Market Research
MRKT20026 Marketing of Service Products
MRKT20027 E-Marketing
MRKT20051 Special Topic in Marketing and Tourism

This program structure will permit suitable students to articulate smoothly into the Graduate Diploma of Marketing Management should they seek to progress their studies further.

Part-time and distance students will study one or two courses each term while full-time students will study 3 courses each term.

Check the details

Entry