MRKT20020 Advanced Marketing Strategy

Course Description

This course is designed to provide students with knowledge and practical skills in the identification, application and evaluation of marketing strategy. Aspects that are covered include: conducting a marketing audit, identifying and selecting a suitable marketing strategy, setting goals, selecting strategies, identifying suitable tactics and evaluating your selections. Students are required to complete a marketing strategy document as part of the course assessment.

Course at a glance

Faculty: Faculty of Business and Law
Career: Postgraduate
Credit points: 8
Requisites: Prerequisite: MGMT 20093
HECS Banding: 2
EFTSL 0.167

Course Availability

Term Campuses
T3 BNE: FIJI: FLEX: GDC: HTD: MEL: ROK: SYD