MRKT20027 Internet and Electronic Marketing

Students will understand the role and process of marketing within a virtual environment. The basic principles of marketing are applied within a virtual world, comprising of different marketing mediums such as internets, intranets and electronic data bases. Students will be required to analyse how electronic resources are used within the marketing process. Tutorial activities will be based around analysing how the virtual environment fits into business strategies. Students will be required to have Internet access to be able to fulfil course requirements.