MRKT20023 Sales Management

Course Description

Effective sales management involves application of the marketing mix across industrial and consumer markets. This course critically assesses management of professional sales teams across global markets. Selling is examined from the standpoint of transactions between buyers and sellers, sales negotiation, relationship management, and ethics in professional selling.

Course at a glance

Faculty: Faculty of Business and Law
Career: Postgraduate
Credit points: 8
Requisites: Prerequisitie course of MRKT20019
HECS Banding: 2
EFTSL 0.167

Course Availability

Term Campuses
T2 BNE: FIJI: FLEX: GDC: MEL: ROK: SYD