Master of Marketing Management CF95

Program at a glance

Duration: 2 years full-time, 3 years part-time
Mode & Location: internal - ROK/BNE/GDC/SYD/MEL, external
Courses/Units of Credit: 12 courses/96 units of credit
Faculty: Faculty of Business & Law
Entry: direct
Accreditation: not applicable
Residential School: not applicable
Practicum/Work placement: not applicable
Exit awards: Graduate Diploma of Marketing Management, Graduate Certificate in Marketing Management
Interim awards: Graduate Diploma of Marketing Management, Graduate Certificate in Marketing Management
Contact: Postgraduate Program Advisor 07 4930 9358
International students: International students studying in Australia must study full-time, on-campus.
CRICOS program codes: ROK/BNE/GDC - 020772A, SYD - 026272F, MEL - 034396E

Program outline

This program caters for students seeking specialist marketing education and training which will permit them to operate as marketing specialists in the international and domestic business sphere. The program combines a comprehensive range of marketing management courses with general management courses.

Program structure

Course Code Course Title
MGMT20093 Managing in a Dynamic Environment
MRKT20019 Marketing Management
MRKT20021 Buyer Behaviour
MRKT20025 Market Research
MGMT20112 Strategy Formulation & Initiatives
MGMT20113 Strategy Implementation
Course Code Course Title
ECON20024 The Economics of the Asia Pacific
MGMT20074 Integrating Organisational Processes
MGMT20095 Asia Pacific Business

Check the details

Entry

Workshops

There is a non compulsory workshop in MGMT20112 Strategy Formulation & Initiatives. Non-compulsory workshops may be available in other Management courses listed above. Students who need assistance in determining their program of study in this program should contact the Postgraduate Program Advisor.