Bachelor of Business (Marketing) CQ04

Program Overview

The marketing management program provides a comprehensive, integrated program of specialist marketing courses combined with people management, communications, finance, quantitative methods, accounting, information systems, law, economics and strategic management. The program is designed to give graduates added skills in the areas of service marketing and international business. The program also emphasises promotions and marketing plans and includes practical experience in research for business clients.

A marketing plan may lead to graduates being employed in such diverse careers as advertising, purchasing, community relations, marketing management, export/import management, market research, international marketing, strategic business planning, promotions planning and so on. The careers will be in the retailing, social service industries or in your own enterprise. There is a very broad range of options.

The Bachelor of Business (Marketing) program not only offers students the opportunity to study a degree that is recognised by professional marketing bodies throughout Australia, but also allows students the flexibility to design a program of study that will best meet their individual career aspirations and take advantage of the rapidly changing career opportunities that exist in the modern business environment.

Students should consider the following points in selecting their courses to be studied in a particular year, enabling them to structure their study program so prerequisite courses are completed prior to subsequent advanced level courses:

• full-time students usually study a maximum of 4 courses per term;
• part-time students usually study a maximum of 2 courses per term;
• refer to the table of course availability for detailed information about term offered, internal and distance availability, prerequisites.

The Faculty’s undergraduate courses have some emphasis on developing the student’s competencies and practical knowledge of the business applications of computing. Internal students will spend time in the Faculty’s computer facilities as part of their regular classes and distance students will need to ensure, when undertaking certain courses of study, they have a high level of access to adequate computer facilities.

Program Structure

Students must complete a program of 24 courses which comply with the marketing program detailed below.

Students must complete:

Note

• Students intending to complete MRKT19038   or MRKT19039   are advised to include STAT12029   as one of their elective courses.
• Students planning to proceed to enrol in an Honours year are advised to enrol in MRKT19035   as one of their elective courses.

Application for Credit Transfer

Credit transfer will only be granted where a student is able to demonstrate that tertiary studies equivalent in content and depth to a Bachelor of Business (Marketing) course have been completed.

Students should examine the course synopses in this Handbook to determine the courses from which they may be eligible to claim exemption.

Note: Students must check to see when and where a course is offered before enrolling. See the course availability section in this handbook for details.

Offshore Delivery Sites

Programs available at offshore delivery sites are offered with the support of local agents. Students should note that some programs are subject to articulation arrangements with the local institution and that course and program offerings are subject to availability at that particular delivery site.