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Be What You Want To Be: 13CQUni (132786)
CF69 - Master of Management (Marketing)
| Course Code | Course Name |
|---|---|
| 1 compulsory course | |
| MGMT20124 | People, Work & Organisations |
| plus 3 core marketing courses | |
| MRKT20019 | Marketing Management |
| MRKT20021 | Consumer and Organisational Buyer Behaviour |
| MRKT20024 | Integrated Marketing Communications |
| plus 4 marketing related courses from: | |
| MGMT20112 | Strategy Development and Initiatives * |
| MRKT20018 | Global Marketing |
| MRKT20025 | Market Research |
| MRKT20026 | Service Product Marketing |
| MRKT20027 | Internet and Electronic Marketing |
| plus 1 elective course | |
* It is recommended that students undertake the course MGMT20112 Strategy Development and Initiatives as late as possibe in their program of study.
Note: Elective to be chosen from the postgraduate courses offered by the Faculty of Business and Informatics or another postgraduate course with approval from the Dean.