Important Information
Programs
Courses
Residential Schools
International Students
Current Handbook
Glossary
Program Level
Select Study Level Undergraduate Postgraduate Bridging and Access Research Higher Degrees HonoursStudy Area
HonoursCF69 - Master of Management (Marketing)
CF69 - Master of Management (Marketing)
At a GlanceInformation on where the program is available, duration, units of credit as well as contacts for further information.
Aims - StructureAn outline of the programs aims, objectives and outcomes, as well as information on the structure of the program.
Course PlansA detailed list of courses and electives required to complete the program.
Career Opportunities
Graduates boost their career options in middle or top management positions in industry, commerce or government in core areas of marketing. The program enhances the careers of marketing professionals and entrepreneurs, new product developers, product managers and advertising executives.
About Management (Marketing)
Marketing is a dynamic field that combines both creative ability and analytical skills. The need to employ marketing specialists to boost sales and increase profits is increasing for businesses trying to remain competitive.
The Master of Management (Marketing) aims to provide specialist marketing education and training that will permit graduates to operate as marketing specialists in the international and domestic business sphere by combining a comprehensive range of marketing management courses with general management courses.
For those already a few years into a career, there is every possibility that your business or management experience will gain you entry into a masters level management degree program that will put you in line for a top management position.