Programs & Courses 2008
Student Handbook Home: Edition 2

MRKT20019 Marketing Management

Course details

This course covers marketing from the point of view of the marketing manager. It defines marketing, how the marketing process works, and the importance of marketing as a central function of organisation effort in an increasingly complex and competitive business environment. The critical importance of the marketing plan is emphasised. The major tools and techniques used by modern professional marketers are covered. The course also includes the marketing virtues of taking a customer focus and of practising marketing that is in the best long term interests of consumers.


Course at a glance
Career: Postgraduate
Credit points: 8
Requisites: This course has no pre/co-requisites
Student Contribution Band: 3A
EFTSL: 0.16667
[View fees and charges information]
Course availability
Term Campus
2008 Term One BNE FLEX GDC HTD MEL NZDS ROK SYD
2008 Term Two BNE FLEX GDC HTD MEL NZDS ROK SYD
2008 Term Three BNE FLEX GDC HTD MEL SYD
View Course Profile View e-Course Profiles
Course evaluation reports

Course evaluation results may be accessed using the Course Evaluation application in the My.CQU Portal at http://my.cqu.edu.au

PRINT WARNING - Printed copies of this document or part thereof should not be relied upon as a current reference document. ALWAYS refer to the electronic copy for the latest version.