EDED20440 Market Positioning

This module provides candidates with the theoretical concepts to develop a framework for analysing and evaluating the realities of market position for product in the doctoral candidate's area of research. Upon successful completion of this module, candidates should be able to: Analyse market niche with relevance to the candidate's area of research; Develop a framework for positioning a product relevant to the candidate's area of research; Evaluate the internet market potential for product sales and marketing; Analyse the potential for partnerships and alliances for product realisation in the candidate's area of research.