Programs & Courses 2009
Student Handbook Home: Edition 2

TOUR19020 Destination Marketing

Course details

Most tourism activities take place at destinations, and the success of most tourism businesses is reliant on the competitiveness of the host destination. This course examines the specialised nature of destination marketing to enhance students' understanding of the opportunities, challenges and constraints facing destination marketing organisations in an increasingly competitive tourism market place.

Course at a glance
Career: Undergraduate
Credit points: 6
Requisites: TOUR11013 OR MRKT11029
Student Contribution Band: 3A
EFTSL: 0.12500
[View fees and charges information]
Course availability
Term Campus
This course is not offered for this handbook year
View Course Profile View e-Course Profiles
Course evaluation reports

Course evaluation results may be accessed using the Course Evaluation application in the My.CQU Portal at

PRINT WARNING - Printed copies of this document or part thereof should not be relied upon as a current reference document. ALWAYS refer to the electronic copy for the latest version.