Programs & Courses 2009
Student Handbook Home: Edition 2

MRKT19034 Entrepreneurship, Innovation and New Ventures

Course details

Starting, developing and operating a new business involves considerable risk and effort. However, new ventures continue to proliferate in local, national and global markets. Nearly two million new ventures are created each year despite a high failure rate. This failure rate need not be this high, as an entrepreneur who seeks the right training and support can greatly reduce their risk of failure.
This course explores the role and function of entrepreneurship and innovation in the development of new business ventures. This course targets students who are planning to pursure an entrepreneurial career and corporate intapreneurs who wish to develop their entrepreneurial - innovative marketing and management capabilities.
Topics include the entrepreneurial perspective; the innovation process; the Business Plan; government support; creating and starting the venture; attracting sources of capital; and managing, growing and exiting if need be, the new venture.

Course at a glance
Career: Undergraduate
Credit points: 6
Requisites: Prerequisite: MRKT 11029 or MRKT 11028
Student Contribution Band: 3A
EFTSL: 0.12500
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Course availability
Term Campus
2009 Term Three BNE FLEX GDC MEL SYD
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