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Course details
This course focuses upon information gathering skills, survey design, analysis of results and report compilation. Students study the application of particular research concepts and techniques as tools to aid marketing decision-making. Topics covered include forecasting, testing advertising effectiveness, research for retailing, and international market research. Several advanced analytical techniques are also studied.
Course at a glance
| Career: | Postgraduate |
| Credit points: | 8 |
| Requisites: | Prerequisite course of MRKT20019 |
| Student Contribution Band: | 2 |
| EFTSL: | 0.16667 |
Course availability
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