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Course details
In this course students examine both the internal and external factors that influence buyer behaviour using consumer decision making models as a framework. The material is presented using both marketing and social science perspectives.
Course at a glance
| Career: | Undergraduate |
| Credit points: | 6 |
| Requisites: | Prereq of MRKT11028 or MRKT11029 |
| Student Contribution Band: | 2 |
| EFTSL: | 0.12500 |
Course availability
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